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Brand Hotel of the Year

This important category is exclusively for hotels trading as part of a well-established national or international unified brand (for example, Holiday Inn, Hilton, Marriott, Crowne Plaza). Here our judges consider how well the hotel succeeds in meeting the values and style set out for the particular brand under which it trades. International experience is drawn upon by our judging team while we compare like-branded hotels across Scotland. All areas of the hotel operation are considered in-the-round as we seek out the branded hotel achieving the very most – ‘working the brand to the max’ – within the parameters of its well-known label; good management is at the core of this award, with business performance and benchmarking.

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2017 Winner

Village the Hotel Club

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