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For this fashionable and marketable national award our judges are on the hunt for places with pizazz and a sense of stylistic confidence. Distinctive, design-led, and clearly popular with those guests who value image, contestant hotels will boldly market themselves as sexy and sassy choices. Bold and fashionable interior design is, of course, utterly essential; effective use of music, lighting and sensory effects will all help the cause of the eventual winner. Bedrooms will be statements of design flair backed-up with innovative high-tech offerings (which must work). Food and drink will match the mood and theme with aplomb and will be served in a bar and / or dining room with equal élan. Our judging team knows good style.
A classic Scottish manor home in the great country house tradition, Links at Royal Dornoch is one of the most exclusive small country house hotels in Scotland.
This charming five-star hot... read more